{"id":3824,"date":"2024-09-18T11:11:49","date_gmt":"2024-09-18T08:11:49","guid":{"rendered":"https:\/\/lumen-studios.mg\/?p=3824"},"modified":"2024-09-18T11:11:49","modified_gmt":"2024-09-18T08:11:49","slug":"photographe-a-madagascar","status":"publish","type":"post","link":"https:\/\/lumen-studios.mg\/fr\/photographe-a-madagascar\/","title":{"rendered":"Photographe \u00e0 Madagascar : loin d\u2019\u00eatre une sin\u00e9cure"},"content":{"rendered":"

En tant qu\u2019entreprise sp\u00e9cialis\u00e9e dans la communication photographique, nous restons convaincus qu\u2019\u00eatre photographe \u00e0 Madagascar est un boulot de r\u00eave. Pour autant, force est d\u2019admettre que c\u2019est un m\u00e9tier exigeant, notamment en raison du contexte malgache.<\/p>\n

 <\/p>\n

La loi de l\u2019offre et la demande\u00a0: une notion plus que relative<\/h2>\n

Dans une soci\u00e9t\u00e9 o\u00f9 la communication dans les m\u00e9dias num\u00e9riques est devenue incontournable, le m\u00e9tier de photographe ne pouvait qu\u2019\u00eatre prometteur, m\u00eame \u00e0 Madagascar.<\/p>\n

Tour d\u2019horizon rapide sur la demande<\/h3>\n

Le march\u00e9 B2B \u00e0 lui seul est tr\u00e8s vaste : il y a tant d\u2019entreprises qui doivent communiquer. Mieux encore : depuis l\u2019ascension des r\u00e9seaux sociaux, ces entreprises sont d\u00e9sormais tenues de communiquer tous les jours pour rester dans le game. Dans ce contexte-l\u00e0, la constitution d\u2019une base de donn\u00e9es photo est indispensable, puisque Pixabay<\/a>, Freepik et consorts sont vite satur\u00e9s. Et c\u2019est sans compter la photographie d\u2019\u00e9v\u00e9nement : les salons, les incentives, les team buildings, les f\u00eates de no\u00ebl, etc.<\/p>\n

En face, il y a la client\u00e8le B2C, pour qui les services d\u2019un photographe professionnel constituent un luxe : les mariages, les photos de famille, la photographie de portrait<\/a>, etc.<\/p>\n

Qu\u2019en est-il de l\u2019offre ?<\/h3>\n

Si on ne tient compte que du crit\u00e8re quantitatif, on peut dire que l\u2019offre r\u00e9pond amplement \u00e0 la demande. On trouve d\u00e9sormais dans les moindres recoins des photographes \u00e0 Madagascar, essentiellement des photographes de mariage et des photographes de portrait.<\/p>\n

Cependant, n\u2019oublions pas que la photographie est un art o\u00f9 l\u2019\u00e0 peu pr\u00e8s n\u2019a pas sa place. Il est donc essentiel de laisser une grande place au crit\u00e8re qualitatif dans l\u2019\u00e9quation. Par qualit\u00e9, on ne parle pas uniquement de la qualit\u00e9 d\u2019image, mais aussi de la qualit\u00e9 de la prestation en g\u00e9n\u00e9ral : la relation client, le SAV, les formats et supports propos\u00e9s, etc.<\/p>\n

Malheureusement, le march\u00e9 est gangr\u00e9n\u00e9 par des gens qui s’improvisent comme photographes, sans forc\u00e9ment en comprendre les rouages du m\u00e9tier de photographe professionnel<\/a>. Cela n\u2019a pas d\u2019impact r\u00e9el sur le march\u00e9 du B2B. Quant \u00e0 celui du B2C, les ravages sont consid\u00e9rables.<\/p>\n

Les smartphones repr\u00e9sentent-ils une menace\u00a0pour le photographe \u00e0 Madagascar ?<\/h2>\n

Il y a un autre ph\u00e9nom\u00e8ne qui commence \u00e0 prendre de l\u2019ampleur : les smartphones. Ceux-ci sont de plus en plus \u00e9volu\u00e9s, en plus d\u2019\u00eatre tr\u00e8s pratiques. Quand on sait qu\u2019un appareil tient dans une poche de jean, tout en proposant des photos \u00e0 la qualit\u00e9 plus que respectable, il y a lieu de s\u2019interroger si ce n\u2019est pas l\u2019avenir de la photo.<\/p>\n

Avec un smartphone, il n\u2019y a plus besoin de s\u2019encombrer avec divers objectifs, ni de se soucier du stockage\u2026 Mieux encore : la plage dynamique propos\u00e9e par les smartphones est tellement bluffante, sans parler de la facilit\u00e9 avec laquelle passer de l\u2019ultrawide au closeup.<\/p>\n

D\u2019ailleurs, les marques ne cessent de concentrer leurs efforts technologiques dans ce sens : doter les appareils de capteurs plus grands, proposer des smartphones \u00e0 plusieurs capteurs, etc. Pour autant, les meilleurs smartphones du moment ne peuvent pas encore rivaliser avec les appareils photos professionnels pour certains rendus, notamment lorsqu\u2019il y a lieu d\u2019effectuer des retouches pouss\u00e9es en post-production.<\/p>\n

\"photographe<\/p>\n

Quid de l\u2019intelligence artificielle\u00a0?<\/h2>\n

C\u2019est la grande question de la d\u00e9cennie : l\u2019intelligence artificielle va-t-elle an\u00e9antir le m\u00e9tier de photographe \u00e0 Madagascar ? Comme dans le reste du monde, les protagonistes de ce secteur d\u2019activit\u00e9 s\u2019interrogent.<\/p>\n

Pour le moment, les prompts les plus pointus ne parviennent pas encore \u00e0 berner l\u2019\u0153il humain, ni \u00e0 r\u00e9pondre aux attentes de nos clients. Clairement, une entreprise qui a besoin d\u2019une base de donn\u00e9es photos pour concevoir ses supports de communication ne pourra pas encore se reposer sur la technologie de l\u2019intelligence artificielle.<\/p>\n

En revanche, l\u2019intelligence artificielle aide consid\u00e9rablement les photographes sur le plan technique. Hormis la cr\u00e9ation de plans qui vont servir de backdrop, on peut aussi \u00e9voquer le remplissage g\u00e9n\u00e9ratif sur Photoshop ou encore la suppression du bruit sur Lightroom, etc. Pour l\u2019heure l\u2019intelligence artificielle nous aide grandement, mais ne peut encore remplacer la photographie en elle-m\u00eame. Et c\u2019est tant mieux\u00a0!<\/p>\n

L\u2019exp\u00e9rience client\u00a0: une priorit\u00e9 pour Lumen Studios Madagascar<\/h2>\n

\u00c0 la lumi\u00e8re de tous ces param\u00e8tres, on peut dire que le m\u00e9tier de photographe \u00e0 Madagascar est loin d\u2019\u00eatre simple. Il n\u2019en demeure pas moins qu\u2019on a la client\u00e8le qu\u2019on m\u00e9rite.<\/p>\n

Si nous n\u2019avons pas les softskills pour mettre nos comp\u00e9tences en avant, pour entretenir une bonne relation avec nos clients, pour faire de l\u2019inbound marketing, alors il nous sera difficile de perdurer sur le march\u00e9 de la photographie \u00e0 Madagascar, o\u00f9 80% des m\u00e9nages consid\u00e8rent encore la photo comme un art et non un m\u00e9tier.<\/p>","protected":false},"excerpt":{"rendered":"

En tant qu\u2019entreprise sp\u00e9cialis\u00e9e dans la communication photographique, nous restons convaincus qu\u2019\u00eatre photographe \u00e0 Madagascar est un boulot de r\u00eave. Pour autant, force est d\u2019admettre que c\u2019est un m\u00e9tier exigeant, notamment en raison du contexte malgache.   La loi de l\u2019offre et la demande\u00a0: une notion plus que relative Dans une soci\u00e9t\u00e9 o\u00f9 la communication […]<\/p>","protected":false},"author":1,"featured_media":3827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-fr"],"acf":[],"yoast_head":"\nPhotographe \u00e0 Madagascar : loin d\u2019\u00eatre une sin\u00e9cure | Lumen Studios<\/title>\n<meta name=\"description\" content=\"Beaucoup r\u00eavent de devenir photographe \u00e0 Madagascar. Mais dans la r\u00e9alit\u00e9, c'est loin d'\u00eatre de tout repos comme m\u00e9tier. 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